What sets us apart?With proven success in helping brands use technology as a competitive advantage, we have:

• Specialists in major marketing and advertising technologies
• Leading data integration and identity resolution capabilities
• Deep technology partnerships with marketing leading vendors

Merkle has been leading brands in their CRM transformation through multiple eras: from the early days of “Lists and Blasts” to more recent “Audiences and Segments” across channels.

Our partnership with Salesforce brings CRM solutions to life combining Merkle’s leading people-based marketing solutions with Salesforce’s leading marketing technologies.

Merkle and Salesforce have joined forces to deliver customer-led, digital-first relationships. By applying the latest in Merkle’s digital identity and Salesforce’s technologies with machine learning via Einstein, together we enable focus on high-value customers to achieve better engagement and higher profitability for known customers.

Expertise

• Salesforce Marketing Cloud
• Salesforce Service Cloud
• Salesforce Sales Cloud
• DMP
• Ad Studio

• Commerce Cloud

• We help you to design and define your CRM strategy and CRM Roadmap.
• Our experienced marketing consultants support you to find and attract the right audiences.
• Through dashboards and reports we create a better understanding of your customers behaviour and with our data-driven creativity we provide you with the right content for the right customer at the right time.