A Salesforce Event Management App is a cloud-based solution that can help you manage multiple events. It automates workflows in every event step from planning, registration, scheduling, budget management, promotion, and post-event feedback and analysis.
There are two types of Salesforce Event Management Apps that you can find in the market:
The best event management apps you can find are the ones that are native to your Salesforce CRM. These are apps that are built to work exclusively for Salesforce.
These are non-native external apps that are built for other CRM platforms but can still integrate with Salesforce. However, the relationship between the event management app and your database will be more complex than using Event Management Apps native to Salesforce.
You can do almost all types of events with your Salesforce Event Management Apps, from multi-session events, conferences, training courses, RSVP events to fundraisers.
When you can manage everything you need in one platform, your decision-making process will be backed by data. This empowers you to grab opportunities, think outside the box, and implement events that will leave a mark on your audience. Integrating your event data with Salesforce helps you gather real-time information on all of your events. Here are some ways your event will benefit from having a Salesforce Event Management App:
Using one platform, you can monitor your attendance list, payment modes, tickets sold, responses to queries, and more. When you consolidate all those data into one single view, your decisions will become more informed and have a more substantial impact.
Define discounts and benefits based on different criteria, including subscription tiering and purchase date. Customize your pricing models and create unlimited, customizable discount packages to increase your chances of attracting event attendees.
Quickly generate data results and get all the information that you need - from attendee count, revenues raised, registration behavior, event expenses, and more.
Segment your event data and customize your promotional initiatives from communication, posters, and discounts based on the behavior of your potential participants.
It’s always recommended to choose an event management app that is native to Salesforce. Using one means you can do seamless data transfer and information updating with no manual data entry needed.
Using Salesforce Event Management Apps will give you a holistic view of your event data. These apps will work better if you connect them with other software vital to your event operations:
You can accurately monitor your cash flows, event expenses, ticket sales, and other costs. This can also help you avoid double-entry data and reduce manual errors.
Integrating a POS System can help you support online ticket sales. It can accept payments from credit cards, e-wallets, and net banking.
Create seamless marketing campaigns to promote your event. Connect your Salesforce marketing data to your Salesforce Event Management App to help you analyze your audience behavior.
Organizing an event involves managing multiple tasks. There are different Salesforce Event Management Apps that can help you complete your event from end to end. You can choose an app based on a specific function:
These types of apps generate and distribute your event tickets. It enables you to sell your tickets online and collect payments for them. Some apps with advanced features can support custom selling and manage event attendance.
These types of apps help your guests check in on your event programs. The participants can even reschedule or cancel their bookings.
These apps make it easier for you to get feedback from your event participants through online polls and survey forms. The results will help you analyze the success of your events.
These types of apps can broadcast your event to a broader audience through live streaming.
These types of apps empower you with solutions that support almost all of your pre-event preparation needs from ticketing, budgeting, event scheduling, marketing, and feedback collection.
On average, Salesforce Event Management Apps are priced around $ 25 to $ 10,000 per company and per month in the Salesforce AppExchange. You can find free apps also.
Gather and store information of your event attendee. This can help you enhance the customer experience when you know details about your participants beyond contact details.
Facilitates your event ticket sales, registration forms, and payment collection through offline and online channels.
Manage all event-related activities from accepting new registrants, modifying sign-ups, and integrating self-service kiosks.
Perfect for physical events because you allocate booths, collect payments, manage sponsorships, and track reservations. Some features can also include mapping out your venue layout with booth numbers.
Instantly generate attendance, expense, user engagement on all marketing initiatives on both offline and online platforms. You’ll be able to analyze your post-event success using the data that you have collected.
Connect your offline and online marketing efforts and do email marketing, text blast, social media promotions, and even create promo posters and websites.
Manage your budget and track your event expenses. You will have a single view of all your event transactions, keep track of quotations, calculate costs and ROI.
Augmented reality, wearables, innovative venues, and more dominate the future of events. Event organizers are starting to incorporate AI, data analytics, beacon technology, and more.
This technology helps predict attendees, responses, and revenues. Event registration will become more accessible, and you can also make use of its facial recognition system. Chatbots powered by AI will become very handy to address queries immediately.
Track the most critical data to your event from participant behavior, social media promotion, revenues, and other information to help you provide a better experience in the future.
Use event management apps to authenticate participants through RFID technology on badges and smartwatches. This helps you gather analytics on your participant’s behavior and preferences.