Customers today are ultra-connected with their mobile phones. You can provide a better customer experience with cost-effective mobile app solutions. Be there for your customers when they need it, from customer assistance, sending personalized offers, and answering queries. The Salesforce Text Messaging (SMS) App can empower multi-channel conversations with bulk messaging, customized communications, two-way messaging, messaging templates, and so much more.
A Salesforce SMS App does more than give you text messaging functions, and it provides you with a multi-channel messaging solution. Here are more reasons why you should be installing one today:
Reach your customers worldwide with a customized SMS and improve engagement. People have their phones by their hand almost the majority of the time, so the chances that they will be reading your messages will be very high. It also empowers your service representatives or your marketing team to provide better customer experiences no matter where your customer is.
Text messaging is one of the best ways to get your customers to read your message. With a 98% read rate, it even beats email marketing.
Maximize the channel by getting feedback from your customers through surveys. Research suggests that, on average, 31% of customers respond to a survey via text.
Give your sales, marketing, and customer service team the power to deliver a world-class customer experience that’s fully integrated with Salesforce. You no longer need to access a third-party application to run your SMS efforts, and you can even manage your messages from channels here.
When integrated into your Salesforce platform, you can use SMS messages to have agent-to-customer conversations with automated methods like bots and campaigns. Your company can use a new or existing number to send our messages.
You can set up text message long code channels so customers can send your company a message and your agent scan reply from the Service Console. If you want to send recurring messages and one-time alerts, you need to set up the shortcode channel in messaging.
Salesforce Texting Apps are beneficial for all types of businesses because it enables a more effective communication channel. It allows you to automate triggered SMS and even customize the responses. Beyond the functionalities of texting, these are the features that you should be looking for when deciding on which app suits your company best:
Receive and manage the messages coming from different platforms in one single platform. Look for an app that can connect seamlessly to your customers’ communication apps, such as Facebook Messenger, WhatsApp, MMS, and more.
Global Reach Sending
Look for apps that allow you to send SMS around the world. This will give you lower costs in the long run, as well as you are paying for it by subscription and not per text.
Send and receive messages in your Salesforce platform.
Time your messages based on your customer’s location or preference.
Bulk SMS Sending
Send to multiple contacts in one go and even set categories for the recipients.
Use built-in message templates that anyone from your team can easily customize.
On average, Salesforce Text Messaging (SMS) Apps are priced around $ 6 to $ 400 per user/company and per month in the Salesforce AppExchange. You can find free apps also.
Payment apps and websites are now expanding to messaging apps. Users can now have the ability to use their communication platforms to socialize and perform financial transactions at the same time. Apple and Facebook Messenger now offer the option to provide payment instantly but require the users’ debit/credit card details.
More and more people are using voice-activated smart speakers to type their messages automatically. This is true not only on messaging apps but also on shopping, searching, and creating documents.
Say goodbye to plain text message formats. RCS will allow more communication functionalities to your modern texting and even features found in an app. By 2022, Juniper Research predicts that there will be a 7000% increase in RCS messages sent.