Our Marketing Operations practice builds advantages for our clients by:
- Building and optimizing internal processes, including brand accountability, budgetary oversight and planning, lead building and management, and MarTech planning, roll-out, and management.
- Leading functional planning and strategic performance, including long and short term planning activities, and integrating marketing intel into strategies to dig deeper into each client’s campaign needs.
- Measuring campaign and strategic performance using technological tools and statistical understanding of how to gauge success over time based on measurable KPIs.
- Evaluating and managing data, to ensure the most up-to-date, clean, and useful data is brought to bear in our clients’ campaigns.
- Consulting on CASL, and the legal dos and don’ts of electronic marketing messages. We offer practical advice, conduct audits, and perform ongoing campaign management to ensure legal compliancy.
Vigorate Digital will help you to build deep insights on your best customers and prospects, and design/deploy highly personalized digital messages that grow engagement over time.
Vigorate Digital scales the operations to the needs of each client; We are experts in driving business value on our clients’ MarTech investments by enabling their strategies to go-to-market with flawless execution.
We assist with:
- strategic implementation;
- data & CRM migration between platforms;
- data, content, & asset management;
- lead nurture & scoring;
- customization of email, e-commerce, mobile, & social campaigns;
- performance measurement, reporting, & analysis.
Post-launch, we evaluate & optimize campaigns/programs. We have spent years building & refining internal processes around functional planning & execution, evaluation & management of data, campaign & program measurement, and those around CASL compliancy.
# Service lines
# Salesforce Expertise
# Certifications (38)
Key clients: Nestlé Purina, Ecobee, CAA, AGI, Canon, ATCO Group, Moneris, Volkswagen, Abbott, Fairstone
# Geographic Focus
International: United States, Canada
United States: Arizona
Canada: Alberta, British Columbia, New Brunswick, Ontario, Quebec
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