The Benefits of CRM Software for your Business

Since last year, the pandemic has forced everything to be done remotely and virtually around the world. As a result, businesses have shifted to working smart with CRM tools because it boosts productivity and performance. Here is some information to help you decide whether it’s time to upgrade your day-to-day operations with CRM Software or not.

What is a Customer Relationship Management (CRM) Software?

CRM stands for Customer Relationship Management, and it is software used by companies to manage data, customers, and operations. Its primary purpose is to centralize information and processes into one single platform allowing businesses to achieve their goals more productively. Imagine having the technology and tools that make running a business more accessible for all industries - sales, marketing, customer service, human resources, production, manufacturing, recruiting, academic, telecommunications – you name it. That is the magic of CRM Software.

Read your in-depth guide to CRM Software - CRM 101: What is CRM?

5 Warning Signs you need CRM Software for your business

1. When you are still using your Excel Spreadsheets to track and monitor your leads

Man looking at watch
Are you using manual processes to update and keep up with your daily business operations? You might have come up with the best template and formats, but by doing so, a lot of time is spent on repetitive tasks, which leads to inefficiency and decreased productivity. For example, why should you waste time on updating your spreadsheets and data manually when you can focus on doing follow-ups and closing those leads? The automation functions of CRM Software can benefit your marketing, sales, and customer support department.

2. When your leads are growing by the minute, and you can’t keep up

woman stressed talking on the phone

Your business is booming, and your leads continue to increase every day. While this is a good problem, you will need something to help you keep track of everything to make sure no leads go to waste. As a general rule, the best way to follow up on a lead is on the same day as you receive it. So if you miss it, you are losing opportunities. A CRM Software gives you the technology to consolidate all your leads from different channels, so it’s easier for you to have a unified list of every contact information you get and their status.

3. When you still don’t have a general view of everyone in your team

office set up
Let’s say you own a business or run a department, you have meetings all day, and you still need to monitor everyone’s performance and productivity constantly. A CRM Software can help you instantly track today’s accomplishment, the progress of each deliverable, analyze your data, and more! Another plus factor is that your sales department, marketing department, and customer service department will have better coordination because everyone gets a single view of everything.

4. When you still use manual processes for reporting and data analysis

woman working on a laptop Monitoring your performance over the years is very important because this helps you know your best-performing months and the key strategies or initiatives that led you to accomplish those incredible numbers. With CRM Software, you’ll be able to track and compare the most vital information for you to analyze everything better.

5. When most of your customers complain about your customer support

angry customer talking on the phone
Tired of hearing customers complain about how long you took to give them a callback? If your business is catering to customers, you need CRM Software to provide you with an overview of all inquiries and complaints that need to be addressed, followed up, or closed.

Role of a CRM Software for your Organization

Did you know that 91% of companies worldwide with more than 11 employees use CRM Software? A CRM is one of the most influential technology tools your organization can ever have. But, contrary to what others think, CRM Software is not just for large-scale organizations. Small and medium-sized organizations can reap significant benefits too.

1. Build long-term relationships with customer database and find the right customers

CRM Statistics for Businesses
CRM Software offers a long-term value because it widens your customer base and helps you maintain your previous clients. It also enables you to analyze them based on their preferences and behavior to develop more personalized strategies. It can also help you define your target market better from their geographical location, demographics, lifestyle, and buying mindset. If you have that knowledge instantly, you’ll be able to create opportunities and new ways to reach new customers or boost retention.

2. Have Effortless Team Collaboration

CRM Statistics for Businesses
CRM Software makes everyone in your business work more efficiently because it keeps a centralized platform for everything they need. Anyone from your team can manage, track, and evaluate the most important things for their roles. This technology tool allows you to integrate all your social media pages and other work files in one platform to make sure that every employee is on the same page.

3. Automate Repetitive Tasks

CRM Statistics for Businesses

CRM tool automates the most tedious tasks. It gives you the ability to track everything depending on the needs of your sales department, marketing department, and customer support department. As a result, it helps you become more organized and become better at project management. It also makes the administrative tasks much faster and less time-consuming, which allows you to focus your time on the more essential tasks.

4. Improve Overall Performance

CRM Statistics for Businesses
CRM Software helps increase efficiency and reduce costs over time because you’ll be able to create strategies that lead to better conversions. You also have the power to act right away, so you’ll have better relationships with your existing customer database and have more chances to close lead opportunities.

CRM Software can help you track the changes related to your industry to refine your strategies right away.

Top industries that use CRM Software the most

CRM terms

1.Retail Industry

Benefits of CRM in the Retail Industry:

  • increase the number of customers and make them happier
  • strengthen customer loyalty
  • improve overall sales performance
  • sell and market more products
  • compete against competitor advancements
  • improve customer support service
  • collaborate better from production, supply, operations, and more
  • create more successful marketing campaigns with a higher ROI

2. Banking Industry

Benefits of CRM in the Banking Industry:

  • manage customers and better understand their needs
  • help deliver digital-first engagements
  • facilitate personalized banking experience
  • have a more customer-centric approach
  • make marketing efforts more effective
  • boost sales and increase conversion rates
  • increase productivity and efficiency
  • track inter-departmental data
  • provide better customer service
  • increase customer loyalty

3. Hotel Industry

Benefits of CRM in the Hotel Industry:

  • maintain customer database
  • have automated marketing tools such as auto-emailing, marketing automation, and more
  • achieve profitable operations
  • have a single source of customer information
  • have a better system for bookings

4. Financial Services Industry

Benefits of CRM in the Financial Service Industry:

  • streamline processes and increase sales
  • have an organized and easy-to-understand customer database
  • have a tailored fit approach to clients
  • have instant access to financial information to give you an edge against competitors
  • predict client needs
  • determine client spending habits

5. Insurance Industry

Benefits of CRM in the Insurance Industry:

  • collate customer interactions across various channels
  • help in comprehensive analytics and machine learning
  • have better data and customer management have more informative sales predictions
  • build more client opportunities
  • improve efficiency in customer interactions

Pros and Cons of using a CRM Software

Pros and Cons of using CRM Software
A CRM Software is not perfect, but it can provide you with more advantages than disadvantages. So if you are still weighing your decision, here are some key things that can help you decide further:


  • Integrate everything seamlessly
  • Proven to improve performance and productivity
  • It puts everything into one place
  • Gain an instant view of your analytics
  • Constant access, including mobile access
  • Get higher revenue
  • Build Customer Database
  • Flexible and Easy-to-use Solutions
  • Have better customer knowledge
  • Minimize Operational Costs
  • Enhance Customer Experience


  • The cost of a long-term subscription can be quite expensive
  • Will constantly go to CRM experts for technical assistance
  • Need to train internal staff
  • Need adjustments for implementation
  • Can be vulnerable to cyber attacks
  • The constant need to maintain the software

According to Gartner, the CRM software industry is predicted to grow at a 13.7% Compound Annual Growth Rate (CAGR) in 2021.

1. The customer-centric approach

Customers are changing, most especially now with the effects of the pandemic. The strategies you need to come up with must have a solid foundation backed up by data. CRM Software is a game-changer because it offers customer intelligence, so you’ll have a more in-depth view of everyone, especially their purchase behavior. Thus, if you have this robust data at your fingertips, you can develop more effective customer-centric strategies that lead to a better return on investment and the success of your customer experience. It’s time to level the playing field when it comes to customer care quality.

2. The inevitable rise of mobile CRM

man checking mobile phone
Since most of the workforces worldwide are operating remotely, CRM Software accessibility from anywhere, anyplace, and anytime is going to be very crucial. Mobile accessibility has become the norm overtaking computers and televisions. People today are always carrying their smartphones with them because it’s convenient to bring and use anywhere, so it is no wonder why mobility is one of the significant shifts we will see for the CRM industry.

Did you know that companies that offer mobile CRM solutions tend to see higher adoption rates? Forester has shown that 50% of teams have leveled up their productivity by using a mobile CRM. How great is that!

3. The Push for Greater Personalization

woman checking phonei nside a train
With unlimited information at their fingertips, it’s no wonder why customers prefer to look for services or products that know precisely what they need. Personalization is becoming a vital part of marketing that businesses can no longer dismiss the fact that they need to do this now or lose opportunities in the future. That is also why 56% of Business-to-Business (B2B) organizations use CRM to assist them with their marketing activities.

CRM Software enables you to have a full 360 view of your customers and leads so you can personalize your approach with the help of artificial intelligence. Just think about the success of Netflix as a streaming platform. One of the reasons it became successful is because it serves users personalized content recommendations.

4. The Higher Need for Artificial Intelligence ( AI)

artificial robot
14% of global CIOs have already deployed AI, and it is estimated that AI associated with CRM activities will boost global business revenue by $1.1 trillion by the end of 2021.” – Gartner’s CIO Agenda survey

AI technology has gained the attention of every industry because it can boost global business revenues massively, as reported by Gartner. This technology is used for automation, business intelligence, APIs, advanced conversational tools, and more.

For Business-to-Business (B2B) organizations, AI is more often used for marketing initiatives and communications. A good example would be the chatbots and business model predictors. They deliver leads and the corresponding data to your sales and marketing departments, eliminating manual labor. Automation helps you save time so you can work smarter and faster.

Another component of AI is self-servicing systems. These systems can predict your customer requests and needs, which gives you an option to automate communications further to get better insights from your customers.

5. The Advancements in Voice and Conversational Technology

voice technology
“Almost all users (94%) consider voice technology easy to use and say it does more than save time – it improves their quality of life.” - Adobe on voice technology

Another revolutionary technology is the use of voice to control specific tasks within your CRM Software. Many people choose voice technology, among others, because of its effortless functionalities, which allow them to work more efficiently.


CloudMasonry is a leading provider of Salesforce consulting services for large and small organizations across the US. We leverage our experience with cloud-based systems to help companies discover more significant value in their digital investments. With experience that spans across all major industries, CloudMasonry combines deep enterprise consulting experience with a collaborative approach to project delivery.

iTechArt Group

iTechArt Group has more than ten years of experience in delivering customer-centric and next-gen Salesforce solutions. Their team comprises 80+ certified Salesforce Consultants, Architects, and Developers who have the necessary skills to dive into your Salesforce implementation needs. They provide a full range of Salesforce consulting services from consulting on implementation, migrating the existing solution to Salesforce or integration with third-party tools, configuration and customization, audit services, custom development, staff augmentation, full support, and managed services.

TechForce Services

TechForce Services is an Australian-based Salesforce consulting company with quality Salesforce services from migrations, integrations, analytics, and staff augmentation. They combine their cross-cloud consulting experience and industry-specific solutions and offer end-to-end digital transformation strategy, consulting, interactive, technology, and operations services across the core verticals of Education, Financial Services, and Government sectors.

Manras Technologies

Manras is a Summit (Platinum) partner, who has won the APAC Partner of the Year award for 2021. We have diverse experience in multiple industries like Real Estate, Hi-Tech, Manufacturing, Insurance, non-profits, logistics, travel, Healthcare, etc.


Stratiform is here to show you there’s a better way. Personal, face-to-face long-term partners that speak your language. They align your business with Salesforce, allowing for growth and the change the future will bring.


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The value of CRM Software is recognized globally and considered the heart of every growing business today. According to some estimations, it is currently the most significant software market globally and, by 2025, it will reach more than $80 billion in revenues.

Businesses from all industries are beginning to transition their working ways with CRM Software. It’s time decision-makers finally realize that working in 2021 cannot remain the same as before.

Get to know the world’s #1 CRM Platform today, Salesforce. We have a global directory of highly trusted consulting companies to help you get started.

Althea Mateo
Thea is an international award-winning Digital Marketer who loves writing about Salesforce and the tech industry.