5 Powerful Hacks to Get More Online Visibility as a Salesforce Partner

The pandemic has changed how people from different countries work. Businesses have started to adapt to digital transformations and embrace the benefits of technological advancements. More than 150,000 businesses have implemented Salesforce CRM in their digital operations.

Salesforce is the leading CRM platform, having hailed as the industry leader for eight years with a 19.8% market share. The CRM company has generated $21.25 billion in the 2021 fiscal year and has received an annual revenue growth of 29.04% over the last ten years. With those numbers in mind, it is no question that businesses from all over the world are now clamoring to implement the CRM platform.

With the help of digital technology, businesses can just quickly type “Salesforce Partners near me” on Google and instantly generate a list of websites they can visit to contact a Salesforce Consultant. But with the increasing demand comes the more significant challenge of rising to the competition. There are 1,953 Salesforce Partners in the world right now, and it will continue to grow in the coming years. More partners mean more competition. So ask yourself how your Salesforce consulting company can appear on top of the results? How can you beat other Salesforce Partners and convince businesses to choose you?

Digital technology can change quickly in just a short period so start planning how your Salesforce consulting business can keep up. Don’t fret much! We have listed five helpful tips to help you ace your online visibility for 2022.

1. Analyze the world market demand of Salesforce and turn it into a personalized marketing approach.

Knowing where the demand is makes you one step ahead of the competition. Identifying the top industries, Salesforce products, and company sizes that use Salesforce will help you craft a personalized approach to your marketing communication that reflects how you can address the problems these industries or companies face. People will most likely interact and engage with your Salesforce consulting business if you help them realize why they need you. Do your research and make a list of what a specific industry or company is experiencing and reflect how implementing Salesforce can help their businesses in your communication? After all, personalization is a vital tactic for engagement today.

Salesforce Share of Customers per Industry

According to Statista, Professional Services, Manufacturing, Banking, and Financial Services dominate the top 3 shares of Salesforce customers per industry. Here is the percentage share of each sector:

  • Professional Services - 29.6%
  • Manufacturing - 11.3%
  • Banking and Financial Services - 8.8%
  • Retail - 8%
  • Consumer Packaged Goods - 5.4%
  • Media - 4.4%
  • Leisure and Hospitality - 3.7%
  • Utilities - 2.9%
  • Life Sciences - 2.9%
  • Healthcare - 2.8%
  • Communications - 2.7%
  • Insurance - 2.7%
  • Construction and Real Estate - 2.7%

Salesforce Share of Customers per Product

Salesforce Share of Customers per Product

Salesforce provides a wide range of business solutions for industries and needs, integrated on a single platform. In their recent report, the CRM company showed that Salesforce Service Cloud holds the highest revenue growth at 23% or $6.4 billion in their recent report.

This data also proves why Professional Service is the leading industry of Salesforce customers.

Salesforce Share of Customer per Company Size and Revenue

According to Enlyft, most Salesforce.com CRM customers are small (74%) with <$50M revenue, 13% are significant with >$1000M revenue, and 8% are medium-sized.

Get our Ultimate Salesforce Customer List Today

To help you further understand the market demand and accomplish your sales and marketing goals, we have a complete list of companies that use the Salesforce CRM.

In the list, you will find the following information:

  • Company name
  • Employee size
  • Industry
  • Website
  • Linkedin URL
  • Facebook URL
  • Twitter URL
  • Company Address
  • Keywords Used

Send us an email at hello@crm.consulting to know more.

2. Assess your website performance and identify areas to improve to help you appear on Google’s first page.

According to InternetLiveStats, there are 5.5 billion searches done on Google per day and 63,000 search queries per second. 75% of people will never scroll past the first-page result, so your business website must appear on the first page. It sounds easier said than done. Getting your website to the first page of Google is a tough battle because it is a combination of organic content and technical improvements. Use tools such as Google Analytics, Google Search Console, Ahrefs, and SEMrush to assess your website performance and help you be more effective.

Search Engine Optimization (SEO)

SEO is also related to organic efforts. If you do it well, Google will reward your website and serve you on top of businesses’ search results associated with Salesforce Implementation. Thus, there will be a lesser need for you to spend your budget on Search Engine Marketing (SEM) platforms like Google Adwords.

Create content that matters to business owners. Identify their pain points to attract them to visit your website. Check the top 20 keywords searched by businesses interested in Salesforce implementation.

Here’s a quick secret for Salesforce partners to be on top of Google’s first-page result within just a day:

Make sure you are listed on Salesforce Partner listings that rank high on search engines. These websites can help you appear on top of Google’s first page results. The best examples of online directories are Salesforce AppExchange, Clutch.co, The Manifest, G2, and CRM Consulting.

At CRM Consulting, we have Top Salesforce Listing pages that appear as first page results in Google for different major country users of Salesforce such as the United States, Australia, India, United Kingdom, and more! Try searching for “Top Salesforce Consulting Companies in (Location)” to check. If you subscribe to our city and country directories, we can help your business appear instantly on top.

Google’s core web vitals

Another significant trend for B2B marketing in 2022 is the Core Web Vitals which is Google’s user-focused metrics developed to assess your website’s health in terms of user experience. The metrics are based on three categories: Loading speed (Largest Contentful Paint – LCP), interactivity (First Input Delay – FID), and visual stability (Cumulative Layout Shift – CLS).

The Core Web Vitals are now considered as a ranking signal. This means that your business should be improving the overall user experience to rank better on Google. Check your website and see where your performance falls under and develop a strategy on how you can ensure to achieve the optimized results.

Largest Contentful Paint (LCP) Loading
  • Good - 2.4 secs below
  • Needs Improvement - 2.5 to 4 secs
  • Poor - 4.1 secs and above
First Input Delay (FID) Interactivity
  • Good - 99 ms below
  • Needs Improvement - 100 to 300 ms
  • Poor - 301 ms and above
Cumulative Layout Shift (CLS) Visual Stability
  • Good - 0
  • Needs Improvement - 0.1 to 0.25
  • Poor - 0.26 and above

A zero-click search is a search result that does not send users to a third-party website. Featured Snippets are usually an excellent example of this. Google’s feature already displays a list of information the searcher is looking for, so they do not necessarily need to click the website.

B2B marketers need to adjust their SEO strategy to focus on click-per-search keyword research and targeting featured snippet positions in response to this trend.

SEO Guide 2022 for Salesforce Partners

Read our comprehensive SEO Guide 2022 for Salesforce Partners for more SEO hacks. This article has identified six steps to improve your SEO, 20 top-performing search keywords used by businesses looking for Salesforce implementation partners, and 5 SEO tactics to avoid.

3. Take advantage of email marketing’s comeback and marketing automation.

If you think email is dead, think again. As it turns out, the pandemic revived the email marketing platform to up to 78% increase email engagement. Since face-to-face meetings were minimized and employees could work from home, our emails mainly made professional conversations. More B2B firms will focus on email marketing because experienced individuals use email more today. It’s probably one of their most checked platforms daily.

When implementing your email marketing strategy, you need to go straight to the point. Chances are, people won’t have time to read your entire email.

Implement interactive emails.

Who says emails should be boring? You can use email to engage businesses with surveys, gamification, polls, rollover imagery, and other advanced design techniques. This way, you can turn them into active prospects. Also, you can use the data that you have gathered as content or social proof. Try asking them how long it takes for a specific report to be done? From that, you can come up with content comparing how having a CRM will significantly improve the productivity of their business.

Pay attention to your send time and frequency.

Proper timing and frequency of your emails can significantly impact your open rate. It is essential to know when your customers are reading their emails. Also, avoid sending emails too much or too rarely and try to find the balance in between. You don’t want to appear spammy, but you don’t wish to be forgotten.

Split testing is a must.

The beauty of digital marketing is that you can do A/B testing to see which one works best for your audience. Test the number of days, send time, and even your communication. Experiment with your emails so you can identify which one yields a far better result for you.

Let email automation platforms do the work for you.

Many email marketing tools can help you with email automation. Innovative businesses usually send follow-up emails based on subscribers’ actions towards your initial emails. Let’s say you sent a Business Guide as your first email, and your automation tool can send a promotional email for Salesforce implementation to those who clicked a button or replied to your email.

Email copywriting should be on point and personalized.

People might probably be fed up with reading informational and instructional emails daily. Step up your game by using engaging copies, puns, or even wordplay to make your email more fun to read for everyone.

If you are promoting your services, try not to overload them with information. Keep it short, straightforward, and relatable.

4. Get into Partnerships with Salesforce App Providers.

95% of the world’s FORTUNE 100 use Salesforce apps. Partnering with Salesforce app providers can help you in many ways. Businesses will see more value for their investment money if they can provide solutions beyond the regular implementation services. Having expertise in implementing Salesforce apps will give you an edge over your competitors.

Did you know that according to Ahrefs, you have 15,000 traffic potential if you create articles that talk about Salesforce apps? You can also develop a promotional or content partnership with the Salesforce app developers themselves to help you increase online visibility.

Need help developing your apps and uploading on Salesforce AppExchange? Read our Salesforce Developers Guide and learn how to build Salesforce apps into Salesforce Appexchange.

5. Be more helpful to the Salesforce customer community.

Find out what questions the Salesforce customers are searching for and create valuable content from their FAQs. It will also be beneficial for you to find which websites these customers are posting their questions on. A good example is chatter groups found in the Salesforce Partner Portal.

The Questions and Answers (Q&A) Chatter Group is an online forum inside the Salesforce Partner Portal wherein customers can post a partner-related question. Everyone can ask any partner question, on any topic, at any time, so it is a perfect place for you to be active in answering queries that your customers will find very helpful.

Aside from the Salesforce Partner Community FOrums, you can also check out the groups that are available on LinkedIn and Facebook. The Salesforce Consultant Facebook Group is also a place where everyone can ask queries for Salesforce Partners to address.

You can even start your own online forum as there are not so many available online. This could be a good opportunity for your Salesforce consulting firm to stand out to businesses who are seeking answers.


In the digital age, there are many ways that you can stand out from the competition, but it starts with understanding your audience well so you can attract the proper engagement.

Want to be part of our Worldwide Directory for Salesforce Partners? We offer membership and advertising opportunities to maximize your online visibility and lead acquisition. We can help you appear on Google’s first page results of Salesforce search keywords, promote your business, and give you high-quality leads.

Send a message at hello@crm.consulting to get your Salesforce Consulting Company at the forefront.

Althea Mateo
Thea is an international award-winning Digital Marketer who loves writing about Salesforce and the tech industry.