The rules of engagement with healthcare providers are changing. HCPs are more digitally connected than ever, which creates far more opportunities for life sciences sales reps to connect with their customers. But that digital connectivity also is changing how HCPs want to communicate with life sciences organizations. According to ZS’s research, 56% of prescribers now restrict those interactions.
To succeed, life sciences companies need to evolve their sales and marketing approach, and embrace customer-centric marketing. CCM enables organizations to integrate promotional efforts and better manage communications, using rich insights to optimize the customer journey.
ZS delivers end-to-end solutions that integrate strategy, implementation and optimization, with hands-on support. We stick to the highest industry standards and work closely with our clients. Combining strategic consulting with marketing planning and execution, we bring insights to light that inform a precise CCM plan designed to succeed in today’s evolving market environment.
- ZS is a global life sciences consulting firm with more than 30 years of experience, and nearly 5,000 experts in strategy, analytics and technology.
- We build a direct link between your customer engagement strategy and your tactical plan—ensuring that strategies and content are connected so that customer responses to one tactic will influence the next. In this world, Automation is key.
- ZS puts customer channel and message preferences together to create data-backed engagement strategies, leveraging historical customer engagement data, market changes, and financial forecasting.
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