Putting Your CRM to Work: 4 Proven Ways to Drive Revenue

Why you should read this article to the end:

  • 79% of marketing leads never convert into sales, often due to poor follow-up or lack of lead nurturing. (MarketingSherpa)

  • Only 46% of salespeople feel their CRM system is fully equipped to help them sell. (SuperOffice)

  • Only 27% of leads are ever contacted by a salesperson. (Forrester Research)

Here are 4 ways to put your CRM to work and drive revenue.

1. Automate your sales process

One of the biggest advantages of a CRM is the ability to automate your sales process. This means you can automate tasks like lead nurturing, follow-ups, and even sales proposals. By automating these tasks, you can save time and improve the efficiency of your sales team. This means more time for them to focus on selling, and less time spent on administrative tasks. And, when your team is more efficient, you’ll see an increase in revenue.

đź’ˇCompanies that automate lead management see a 10% or greater increase in revenue in 6-9 months (Gartner)

2. Personalize your marketing

Personalization is key in today’s marketing landscape. And a CRM can help you personalize your marketing efforts. By collecting data on your customers, you can create targeted marketing campaigns that speak directly to their needs and interests.

For example, if you have a customer who has purchased a product from you before, you can send them a personalized email with a discount on a related product.

This type of personalized marketing can lead to higher conversion rates and increased revenue.

đź’ˇCompanies that use personalization in their marketing see a 19% increase in sales. (Monetate)

3. Improve customer service

By tracking customer interactions, you can quickly identify areas where you may be falling short. For example, if you notice a lot of customers are calling in with the same issue, you can take steps to resolve the issue and prevent it from happening in the future. And when you provide better customer service, you’ll see an increase in customer loyalty and repeat business. 💡A 5% increase in customer retention can lead to a 25% to 95% increase in profits. (Harvard Business Review)

4. Analyze your data

By tracking data like customer demographics, purchasing habits, and website interactions, you can identify areas where you can improve your business.

For example, if you notice that a lot of customers are abandoning their shopping carts on your website, you can take steps to improve the checkout process.

And when you make improvements like this, you’ll see an increase in conversion rates and revenue.

đź’ˇCompanies that adopt data-driven marketing are 6 times more likely to be profitable year-over-year. (Forbes)

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Elie Najm
Digital Marketing Specialist | Spécialiste du marketing numérique