Text (SMS) Apps Introduction
Marketing, Sales, and Service all play a vital role in the growth of an organization. This all stems from bringing leads and converting them to opportunities and deals/clients. Salesforce Text (SMS) apps act as a bridge between clients and current/potential customers by providing instant feedback transferring updates in real-time.
These apps can bring more leads, provide exemplary service to existing clients, and even be used for nurturing clients. These are attributes required by sales teams who utilize these apps every day.
If you use the Salesforce CRM Platform for your Sales/Service teams, you can use various messaging apps to help teams perform well and generate better ROI. The apps are being sold on Appexchange for Salesforce customers on the Salesforce Platform.
To decide on the messaging app, you need to check if the app
- It can be easily integrated with Salesforce
- Available on which cloud of Salesforce
- It is available on the mobile app
- Support Call Forwarding, Toll-Free numbers
- How many countries does it support
- If existing Carriers(Twilio, RingCentral, etc.) are being supported or not
Salesforce App 1: SMS Magic
This app helps the business's marketing, sales, and support team connect with customers and prospects. The conversation can take place from a single inbox giving teams a 360-degree view of conversations with clients. This will ultimately increase the performance of Sales and Support agents and provide a better experience to clients.
Supported in Salesforce:
- Sales & Service Cloud
- Sales & Service Console
- Lightning & Salesforce mobile App
Supports the usage of
- Long & shortcodes
- Toll-free numbers
- Call forwarding
- Direct connect-59 countries
- Your number (landline)
- Your carrier (Twilio, Nexmo, Ring Central, etc.)
Salesforce AppExchange Rating
4.9 out of 5 stars
Features
Channels Supported: Facebook Messenger, WhatsApp, text, and MMS
- Easily to Install and Configure
- Analytics Dashboard supported
- Global Coverage
- Use Process builder to extend the functionalities such as Reminders, alerts, etc.
Key Benefits
- Multiple channels are supported.
- Supported on Various Clouds of Salesforce.
- Mobile is supported.
Feature Comparison vs. other related apps
- Support WhatsApp, SMS, MMS, and Facebook Messenger gives a good customer experience.
- Mobile App Support
- CTI/Voicemail is not Supported
- Multiple Currencies are not supported - Thus can not be kept in different countries.
- Also, Person Accounts are not supported out of the box.
- The app is heavy, with no components added as part of the package, compared to other apps is more.
Pricing
- Starting at USD 7 per user per month
- Discounts are given to non-profit organizations.
- For Further price discussions, you can connect with the SMS Magic Team.
Conclusion
We would recommend using this app; this will add a lot of value to the business. The app is effortlessly configurable and can be managed by any salesforce Admin. Also, this provides multiple ways of a message to the team. Mobile support is also there. If the number of users is less, you can vouch for this option.
Salesforce App 2: 360 SMS App
360 SMS App operates across multiple channels like SMS, MMS, WhatsApp, Voicemail, and Computer Telephony Integration (CTI) from Salesforce. This can help nurture leads with various things such as text messaging, voicemail, and CTI campaigns. It provides free USA-based Salesforce and SMS consultants to configure the app on trial installs to get started quickly.
Supported in Salesforce
- Sales, Service & Community Cloud
- Marketing Cloud/Pardot/Marketo
- Lightning & Salesforce mobile App
Promotes usage of
- Long Code/Short Code
- Your Number (Fixed line, VOIP)
- Your Carrier (Twilio, Nexmo, Ring Central, etc.)
Salesforce AppExchange Rating
4.9 out of 5 stars
Features
- Channels Supported: SMS, MMS, CTI, Ringless Voicemail, WhatsApp: 2-way global messaging & WhatsApp Live Chat from the website, Facebook messenger, Viber. Good Customer Experience for the end-user.
- Dashboards can be used to track the effectiveness.
- Global Coverage
- Use Process builder to extend the functionalities such as Reminders, alerts, etc.
Key Benefits
- It's a lightweight app that Can send Bulk SMS/MMS with reports
Feature Comparison: vs. other related apps
- Supports orgs where Person Accounts have enabled
- This app also supports Multi-Currency. Thus can be used in various countries.
- Mechanism to send Bulk SMS/MMS, even from Reports
- Salesforce Shield compatibility is also provided. The Salesforce platform allows the Salesforce admin and Developer to build extra trust, compliance, and governance right into business-critical apps.
Pricing
- Starting at USD 7 per user per month
- Discounts are given to non-profit organizations.
- You can connect with the 360 SMS App Team for further price discussions.
Conclusion
We would recommend using this app; this will add a lot of value to the business. The app is effortlessly configurable and can be managed by any salesforce Admin. Also, this provides multiple ways of a message to the team. If the number of users is less, you can vouch for this option.
Salesforce App 3: Mogli SMS
Mogli SMS & WhatsApp offers a free configuration to bring your numbers and shortcodes globally. Scheduling or sending Reminder text messages can be set up via Flows, Process builders/ triggers.
Supported in various clouds of Salesforce such as:
- Sales Cloud
- Community Cloud
- Pardot & Marketing Cloud
- Omnichannel
Salesforce AppExchange Rating
5 out of 5 stars
Features
- Use with most Standard and Custom Objects
- Real-time 1-to-1 SMS & WhatsApp conversations
- Bulk SMS with campaigns, list views, and reports
- Auto-create Contacts/Leads, Cases, Opportunities, and events registrations
- Beautiful Conversation View with custom colors for each user
Key Benefits
- Can use predefined SMS Templates to communicate.
- Bulk SMS with campaigns, list views, and reports.
Feature Comparison: vs. other related apps
- Free configuration support by the team
- Person Accounts are also included
- Reports and Dashboards
- Custom Colors for each user are available
- It only supports Whatsapp, No Support for Facebook, CTI, etc.
- Workflow, Process Builder, Flow, and Triggers can be used to Automate text messages.
- Salesforce 1 Mobile App not supported
- 100% Supported in the USA
Pricing
- Starting at USD 167 per company per month
- Discounts are given to non-profit organizations
- For Further price discussions, you can connect with the Mogli Team
Conclusion
We would recommend using this app; this will add a lot of value to the business. The app is easily configurable by the business user. Also, configuration support is provided by the team. Also, this offers multiple ways of a message to the team. The only challenge is that Facebook messenger support is unavailable for the app. It can be a cost-friendly option if you have a big team to support and only need to use WhatsApp.
Salesforce App 4: Mercury SMS
Mercury SMS provides two-way text message communication integrated directly within Salesforce. The app includes an option to send outbound messages to individuals and bulk lists, select from a library of templates, and receive inbound notifications.
Supported in Salesforce
- Sales Cloud
- Marketing Cloud
- Service Cloud
Salesforce AppExchange Rating
5 out of 5 stars
Features
- Outbound & inbound SMS
- Inbound MMS
- Bulk SMS to any list view, including campaign members and users
- Compatible with Cirrus Insight Inbox App
Key Benefits
- Allow sending messages to Bulk Audience using Listviews
- Can use predefined SMS Templates to communicate.
- It can be used to send Inbox messages.
Feature Comparison: vs. other related apps
- Don't support Social Media such as WhatsApp or Facebook. Also, do not include CTI
- Also, don't support Person Accounts or Multiple languages
Pricing
- Starting at USD 10 per user per month
- Discounts are given to non-profit organizations
- For Further price discussions, you can connect with the Mercury SMS Team
Conclusion
If the business only needs to communicate via text messages and is not willing to use WhatsApp or Facebook messenger to reach the clients, it can prefer to use this messaging tool.
Salesforce App 5: Blackthorn Messaging
Blackthorn SMS Send and Receive SMS communication using any standard or custom object. Send bulk SMS communication utilizing the app. Also, agents can send and receive image messages.
Salesforce AppExchange Rating
5 out of 5 stars
Features
- SMS/MMS can be quickly sent.
- Link Tracking is a unique feature of this app.
- Manage All your Text Message Conversations from a Unified Inbox
- Bulk Messaging from List View or Campaign
- Call Forwarding
Key Benefits
- Pricing can be effective if the organization only needs to send an SMS message and needs a lot of service/Support/Sales Agents to use that.
Feature Comparison: vs. other related apps
- No Whatsapp/ Facebook Messenger is available
- Only available in English
Pricing
- Starting at USD 99 per company per month
- Discounts are given to non-profit organizations
- For Further price discussions, you can connect with the Mercury SMS Team
Conclusion
Suppose a business has a lot of users and only needs to send SMS messages to customers. If not looking to connect via Social Media platforms such as WhatsApp, Facebook messenger, then they can choose to use this app as it can be a cost-effective solution.
Summary
Once you have got the hang of the Salesforce Text SMS Apps, there are many ways its functionality can be used. Adopting one for your company can give access to various features that can help in multiple ways. It enables you to get an overview of leads, better understand customers' demands, and respond to messages at any time.
Comparing the five Apps, the 360 SMS app is excellent with many features. It is available in multiple languages and currencies. Available for mobile and is lightning ready. A team can quickly get it set up and start using it. It has fantastic feedback from the clients.
<table> <tr> <td>App Name</td> <td>SMS Magic</td> <td>360 SMS</td> <td>Mogli SMS</td> <td>Mercury SMS</td> <td>BlackThorn Messaging</td> </tr> <tr> <td>AppExchange Rating</td> <td>4.9/5 stars</td> <td>4.9/5 stars</td> <td>5/5 stars</td> <td>5/5 stars</td> <td>5/5 stars</td> </tr> <tr> <td>Features</td> <td>SMS, MMS, and CTI</td> <td>SMS, MMS, and CTI</td> <td>SMS</td> <td>SMS and MMS</td> <td>SMS and MMS</td> </tr> <tr> <td>Social Media</td> <td>WhatsApp and Facebook Messenger</td> <td>WhatsApp and Facebook Messenger</td> <td>Not Supported</td> <td>Not Supported</td> <td>Not Supported</td> </tr> <tr> <td>Multi-lingual</td> <td>No</td> <td>Yes</td> <td>No</td> <td>Yes</td> <td>No</td> </tr> <tr> <td>Multi-currency</td> <td>No</td> <td>Yes</td> <td>No</td> <td>No</td> <td>No</td> </tr> <tr> <td>Which Salesforce Cloud Supported</td> <td>Sales Cloud and Service Cloud</td> <td>Sales Cloud, Service Cloud, Community Cloud, and Marketing Cloud</td> <td>Sales Cloud, Community Cloud, Marketing Cloud, and Omnichannel</td> <td>Sales Cloud, Marketing Cloud, and Service Cloud</td> <td>Sales Cloud and Community Cloud</td> </tr> <tr> <td>Salesforce 1Mobile App Supported</td> <td>Yes</td> <td>Yes</td> <td>Yes</td> <td>Yes</td> <td>No</td> </tr> <tr> <td>Pricing</td> <td>$7 per user/month</td> <td>$7 per user/month</td> <td>$167 per company/month</td> <td>$10 per user/month</td> <td>$ 99 per company/month</td> </tr> </table>Mahak Bansal · App guide
