Data Cloud Identity & Hygiene by Merkury

Identity is the core differentiator you'll need to deliver the total customer experience. As third-party cookies become obsolete, Merkle and dentsu bring you the opportunity to get closer to customers.

Merkury is the only enterprise identity platform that brings together the accuracy and sustainability of client first-party data, quality PII-based, third-party data, and the most cookie-less media and technology platform connections in the market.

With an easy-to-use interface for resolving offline and online identity to a single person-based master ID, and features like a privacy-safe data clean room for person-based audience segmentation with modeling and analytics, the power of identity is in your hands.