Mevo
Decision Engine
By Marketing Evolution, Inc.Analytics
- Rating
- 5.0
- Reviews
- 1
- Pricing
- Paid
- From $65,000 per per brand per year
- Listed since
- 2023
About Mevo
GenAI for marketers to make better decisions faster & improve ROI
Intelligence data powers Marketing Evolution's Mevo app so marketers can drive sales, understand customers and make better decisions faster with cutting-edge AI algorithms for marketing mix measurement and optimization within Marketing Cloud Intelligence. This app has 3 sections:
- The 'always on' Planner enables users to optimize media budgets for every channel (and placement) to plan the most effective campaigns and adjust them in-market to improve ROAS
- Reporting provides a customizable pivot builder of the most granular marketing/media mix incremental attribution data
- Insights shows an overview of media activity with incremental attribution results by mix via interactive charts
1st and only fully automated market/media mix app designed for marketers to make better decisions faster:
- fast data intake via your Intelligence data
- automated data modeling using AI algorithms
- automated delivery of insights and recommendations in UI (within Marketing Cloud Intelligence)
Find synergies between media channels and placements within channels with cross-media exposure effects along the consumer conversion path to see the holistic impact of media investments and ROAS.
Highlights
- Improve incremental conversions while advertising campaigns are in-market. Typical marketing/media mix contribution efficiencies range from 8% - 23% in generating incremental (KPI) conversions.
- Reduce cost per conversion while advertising campaigns are in-market. Cost per conversion savings range from 5% - 29%, averaging 12% overall.
- Proven to improve marketing ROI for marketers investing $5M (less for regional markets) - $1B annually in media.
- Continuous closed-loop media impact measurement and predictive media planning for ROI optimization. The ultimate tool for no-risk testing and learning across every media channel and placement.
- Fills gaps with MMM & attribution for marketing contribution & to build optimized media plans: - MMM lacks granularity, needs historical (stale) data, isn't actionable - attribution is for online media, isn't predictive - both ignore media synergies
- Users are able to : - create media plans in moments, 24X7, @ scale - prove media ROI contribution - focus on making decisions instead of data & doing analysis - make decisions in enough time to reallocate media while campaigns are running to improve ROI
- Mevo attributes the contribution of every media impression across all channels to full-funnel (attitudinal, web actions, sales) KPI incremental conversions so that a media plan can be automatically generated to optimize every media placement.
- Reduce data prep, validation with ML/AI in combination with Salesforce Intelligence. Eliminate model creation and validation time. Scale for any KPI, all media channels, any brand & media attribute. Easy-to-use, highly configurable interface
- Marketers eliminate bias, and build trust, with credible, reliable results based on data used throughout the organization for alignment with finance and business strategy.
Screenshots and videos
Pricing
Paid, from $65,000 per per brand per year.
| Plan | Price | Billed |
|---|---|---|
| Default Plan | $65,000 per per brand | Yearly |
Includes: - 8 media feeds - 1 KPI (e.g. brand awareness, sales, web visits, etc.) Add'l Options: - Each additional media feed = $5K - Each additional KPI for optimization = $10K
Compatibility
- Works with
- Datorama
- Requires
- Marketing Cloud
- Salesforce editions
- Professional
- Enterprise
- Unlimited
- Developer
- Lightning Experience
- Supported
- Salesforce mobile app
- Supported
- Salesforce security review
- Passed on September 20, 2023
- Industries
- Horizontal Product
- Languages
- English
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