Orchestrator Rep

Following years of eroding access, pharma companies’ sales reps face an extremely difficult sales environment. Several factors are responsible for reduced access, including the proliferation of digital technologies as more physicians access health information digitally. For most pharma companies, the sales force remains their most important promotional resource; however reps must evolve to remain relevant. Sales forces that orchestrate both personal and multichannel engagements will be far more successful in influencing brand choices.

Orchestrator Rep™ enables sales reps to collaborate with other customer-facing functions to deliver a high-quality, personalized and memorable experience to customers. As a result:

• HCPs receive timely and relevant interactions based on their own preferences
• Sales calls are more efficient and productive, and customer relationships are deeper
• Multichannel programs gain increased reach, engagement and performance

Orchestrator Rep™ is one module of ZS’ end-to-end Customer Centric Marketing solution (CCM). ZS’s CCM is designed to deliver joint optimization of sales and marketing and help industry players drive customer centric engagements.