Vibes SMS Integration for Salesforce Marketing Cloud Journey Builder

By unifying Vibes’ best-of-breed mobile messaging platform with SFMC Journey Builder, brands increase engagement and conversion by optimizing the creation of automated, 1-to-1 omnichannel customer journeys using SMS in Journey Builder.

Built into the Journey Builder user interface, the integration provides brands native access to the Vibes mobile messaging platform’s SMS campaign manager. Brands will benefit from SMS campaigns that combine SFMC personalization tags with unique links per message recipient to personalize customers’ mobile experiences across their journeys and enable mobile message engagement tracking. In turn, this provides the intelligence to extend Journey Builder automation and enhance the personalization of customer journeys by powering the creation of SMS engagement decision splits.

The Vibes integration ensures the timely delivery of compliant SMS messages at enterprise scale. Through Vibes’ unique SMS message delivery optimization, embedded compliance controls and guardrails, and status as one of four Tier 1 aggregators with direct US carrier connections, brands can trust that customers will receive compliant SMS messages within specific timeframes.