Data Cleanser
Salesforce Data Quality, Duplicate Management & Merge
By Stratus Cloud SolutionsData Cleansing
- Rating
- 4.7
- Reviews
- 12
- Pricing
- Free
- Paid plans from $1,500 per company per year
- Listed since
- 2011
About Data Cleanser
Merge Salesforce duplicates on standard and custom objects—100% native
Salesforce duplicate management should be simple. Stratus Data Cleanser helps teams find, review, and merge duplicate records across Accounts, Contacts, Leads, and custom objects—without exporting customer data or relying on external processing.
THE ONLY FULLY NATIVE SALESFORCE DEDUPLICATION SOLUTION
- All duplicate processing stays on the Salesforce Platform
- Support for standard and custom objects
- Build matching rules, filters, and master-record scoring
- Find duplicates using exact, fuzzy, first-5-letter, and word-mapping logic
- Review matched records and select the best value for each field
- Mass merge duplicate groups with confidence
- Compare groups of up to 14 matched records before merging
- Automatically reparent related Salesforce records
- Monitor duplicates, completed merges, and data quality with native reports and dashboards
- Improve trusted data for reporting, automation, Einstein, and Agentforce
- Optional Rollback add-on restores merged records, related child records, and Salesforce file links
- Responsive customer service and support
INSTALL FREE—THIS IS NOT A TIME-LIMITED TRIAL
Install the complete Data Cleanser app in your production org with all core
Highlights
- 100% SALESFORCE NATIVE Clean Salesforce data without exports, external systems, or third-party access to confidential customer records.
- STANDARD + CUSTOM OBJECT DUPLICATE MANAGEMENT Detect and merge duplicates across Accounts, Contacts, Leads, and custom objects using exact, fuzzy, word-mapping, email, phone, address, and company matching.
- MERGE SALESFORCE DUPLICATES IN BULK Scan high-volume Salesforce databases and mass merge duplicate groups using configurable master-record and field-survivorship rules.
- CONTROL EVERY MERGE Review up to 14 matched records together and select the winning value for each field before merging.
- UNDO AND RESTORE MERGES Restore merged records, related child records, and file links when a merge needs to be reversed.
- TARGET THE RIGHT RECORDS Filter duplicate-management scenarios by region, record type, or any relevant standard or custom field.
- SALESFORCE DATA QUALITY SCORING Score completeness, validity, uniqueness, and freshness by object, then track improvement with native Salesforce dashboards and reports.
- DATA READY FOR REPORTING, AUTOMATION, AND AI Improve the trusted customer data behind segmentation, analytics, workflows, and AI-powered Salesforce experiences.
- DATA QUALITY DASHBOARDS, REPORTS & SCORES Measure completeness, validity, uniqueness, and freshness across standard and custom objects. Identify weak records and track improvement with native Salesforce dashboards and reports.
Screenshots and videos

Image 1 of 13
Pricing
Free, paid plans from $1,500 per company per year.
| Plan | Price | Billed |
|---|---|---|
| Data Cleanser | $1,500 per company | Yearly |
Install the full Data Cleanser app to find and review duplicates, configure matching rules, run data quality scoring, and complete up to 5 merges. Upgrade to Pro for unlimited merges at $1,500 USD per company/year.
The publisher offers discounts.
Compatibility
- Works with
- Sales Cloud
- Service Cloud
- Financial Services Cloud
- Salesforce editions
- Professional
- Enterprise
- Unlimited
- Performance
- Developer
- Salesforce Platform
- Lightning Experience
- Supported
- Salesforce mobile app
- Not supported
- Salesforce security review
- Passed on May 30, 2025
- Industries
- Financial Services
- Healthcare & Life Sciences
- High Tech
- Languages
- English
More Data Cleansing apps
The most reviewed Data Cleansing apps on the AppExchange, to compare before you choose.