PFL
Automated Direct Mail for Salesforce CRM
By PFLSales
- Rating
- 5.0
- Reviews
- 43
- Pricing
- Paid
- From $20,000 per company per year
- Listed since
- 2015
About PFL
Trigger personalized direct mail from Salesforce Sales Cloud.
PFL brings direct mail into the Salesforce CRM ecosystem—seamlessly.
Trigger and personalize 1:1 physical mailers directly from Sales, Health, and Financial Clouds using CRM data like lead stage, opportunity status, or account behavior. PFL helps sales and marketing teams deliver perfectly timed, high-impact direct mail that drives response and moves deals forward.
🔹 What You Can Do with PFL for Salesforce CRM:
- Automate mail sends triggered by Salesforce objects, fields, or workflows
- Deliver personalized mail pieces at scale, from postcards to dimensional kits
- Track mail delivery status and recipient engagement in Salesforce
- Align physical marketing touchpoints with digital journeys and outreach
- Maintain compliance with HIPAA, SOC2, and industry standards
🎯 Ideal Use Cases:
- Sales acceleration with timely direct mail follow-ups
- Patient engagement campaigns from Health Cloud
- ABM campaigns in Financial Services
- Win-back and lifecycle marketing
Highlights
- ✔ STAND OUT AND MAKE CONNECTIONS Personalize and trigger direct mail to one individual or thousands based on profile and behavioral data. It takes being timely, relevant, AND memorable to win. PFL makes all this possible.
- ✔️ CRM-NATIVE AUTOMATION Trigger direct mail from lead status, opportunity stage, or workflow rules in Salesforce CRM—no middleware required.
- ✔ GROW REVENUE Increase direct mail ROI, drive revenue, and track performance. "PFL helps us capitalize on timing, personalization, and delivery, which helps us blow past our goals." — Henry Link, Sr Marketing Program Manager for Paycor
- ✔️ ENTERPRISE-GRADE SCALE & COMPLIANCE Send hundreds to hundreds of thousands of personalized pieces globally, while meeting strict compliance standards.
- ✔️ MEASURABLE RESULTS Track mail delivery and tie direct mail campaigns to pipeline influence and revenue—all within Salesforce.
Screenshots and videos
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Pricing
Paid, from $20,000 per company per year.
| Plan | Price | Billed |
|---|---|---|
| Default Plan | $20,000 per company | Yearly |
Pricing varies by trim level, seat count, and consumption. Please contact us for details at 800-930-5088 or inquire@pfl.com.
Compatibility
- Works with
- Sales Cloud
- Financial Services Cloud
- Health Cloud
- Requires
- Sales Cloud
- Salesforce editions
- Professional
- Enterprise
- Unlimited
- Performance
- Lightning Experience
- Supported
- Salesforce mobile app
- Not supported
- Salesforce security review
- Passed on November 15, 2021
- Industries
- Horizontal Product
- Financial Services
- Healthcare & Life Sciences
- Languages
- English
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