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DupeBlocker

enterprise duplicate prevention

By Validity, Inc.Data Cleansing

Rating
4.5
Reviews
60
Pricing
Paid
Listed since
2008

About DupeBlocker

Native Salesforce duplicate prevention

DupeBlocker stops duplicates before they happen. By detecting and acting on duplicate records the instant they're created, imported, or converted, DupeBlocker keeps Salesforce data clean at the source — so admins spend less time on cleanup, sales reps work from a single accurate view of every account, and marketing and leadership can trust the reports built on top of that data.

Since 2008, DupeBlocker from Validity has been the duplicate prevention standard for some of the largest, most complex Salesforce environments in the world.

Highlights

  • Enforce data quality at scale — identify duplicates in real time and govern how they're handled based on business rules and end-user experience.
  • Prevent duplicates across standard and custom objects, including Lead-to-Contact and Lead-to-Account matching, wherever your org is most exposed.
  • Detect duplicates the instant records are created or updated, before bad data ever reaches downstream systems.
  • Apply the right action at the right moment — block, auto-merge, auto-convert, redirect to an existing record, or report — with full control over enforcement.
  • Extend and customize detection logic with Apex code to fit complex business rules.
  • Govern exactly which records and users each DupeBlocker scenario affects and define precisely which existing and incoming records a scenario compares.

Screenshots and videos

DupeBlocker Scenarios

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DupeBlocker Scenarios

Pricing

Paid.

DupeBlocker is now included in your DemandTools purchase! https://www.validity.com/demandtools/get-demandtools/

The publisher offers discounts.

Compatibility

Requires
  • Sales Cloud
  • Service Cloud
  • Experience Cloud
Salesforce editions
  • Professional
  • Enterprise
  • Unlimited
  • Performance
  • Developer
Lightning Experience
Supported
Salesforce mobile app
Not supported
Salesforce security review
Passed on September 25, 2025
Industries
  • Government
Languages
  • English

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