Cvent Salesforce App

Provide your sales & marketing teams access to your Cvent events right in the system they work in every day: Salesforce. The Cvent Salesforce App empowers your teams and allows them to easily invite, nominate, and register prospects and customers for events. Your teams will increase attendance to your live events and help you drive more business, all without needing to log into your Cvent account.

Events provide rich, invaluable data about your contacts. A contact’s attendee journey at past events can send strong signals about their interests and readiness to buy. Having access to their activity history in Salesforce makes this data easier to act on. Your sales teams will be able to use your event data to have more effective conversations with both prospects and customers.

You need to know how successful your events are and what effect they’re having on your business. When your Cvent and Salesforce instances work together, you can report to your stakeholders on the new leads, sales pipeline, and closed business that are coming from your events. You’ll also be able to understand how your sales and field marketing teams are contributing to your events and the business.