clearMDM

Highlights

• KEY BENEFITS + Trusted, governed customer record (Golden Record). + Continuous data governance—not one-off deduplication. + Real-world hierarchies (households, organisations). + Power Agentforce & Data Cloud with trusted data.
• KEY FEATURES + Cleanse, verify and enrich records (BYO data providers). + Match and link records across systems. + Intelligent merge with survivorship (Golden Record). + Manage hierarchies and relationships. + Continuous lifecycle data governance.
• TECHNICAL + Scales to tens of millions of customer records. + Open architecture with APIs, Platform Actions and Flows. + Native Salesforce processing; secure, real-time or batch. + Agentforce Agent for AI-driven data stewardship and Data Quality
• CUSTOMER MASTER + Create a trusted Customer Master by establishing a Golden Record for each customer. + Deliver a high-value, authoritative data asset with a persistent ID, maintained over time and usable across downstream systems.
• DATA GOVERNANCE + Apply data stewardship, lineage, and audit controls tailored to your data and compliance requirements. + Govern customer data as a trusted, strategic asset across its lifecycle.
• DATA STEWARD AGENT (AGENTFORCE) + Agentforce-powered Data Steward Agent scales master data quality with assistive and autonomous stewardship; match and merge recommendations and rule setup. COMING SOON Data quality, compliance, and retention management.
• VS DATA CLOUD (DATA 360) + Reduce identity resolution credit spend with governed CRM data. + Data Cloud: unifies data for insights, segmentation and activation. + MDM: establishes trusted Golden Records and IDs for operations.
• VS DEDUPLICATION TOOLS + Deduplication maintains data hygiene through point-in-time duplicate resolution. + Deduplication tools: identify and merge duplicate records. + MDM: governs trusted Golden Records, hierarchies and IDs across the data lifecycle.
• SUMMER 26 - ENTERPRISE FEATURES + Model and govern customer relationships including households, colleagues, families and custom relationship types. + Data Steward Agent for Agentforce enhancements. + Dark Mode Compatibility (Cosmos).