Neura
Real-World Audiences and Events for Marketing Cloud
By NeuraCampaign Management
- Rating
- Not rated yet
- Reviews
- No reviews yet
- Pricing
- Paid
- From $2,000 per company per month
- Listed since
- 2019
About Neura
Build smarter customer journeys with real-world behavioral insights
Many of the actions that users take in your app can be driven by things that happen in the real world. Soon after they wake up, they need to take medication or get a ride to work. During their commute, they will have time to play games or consume content. Users that are Health Enthusiasts and Busy don't have time to cook healthy meals, and will be more receptive to quick and easy food delivery offers. Frequent Travelers and Business Travelers can benefit from always-on travel insurance alerts.
- Adapt user journeys to each user’s individual behavioral traits by activating audiences in a journey using Neura True Personas.
- Set thresholds using filter criteria to create audiences based on each user’s level of activity or other Behavioral Profile data.
- Deliver personalized messaging and content that matches each user’s real-world interests.
Integrating Neura to your Salesforce Marketing Cloud Campaigns is as simple as connecting to Neura through AppExchange.
Highlights
- Real-World Behavioral Traits: Reach the right user with the right message using behavioral traits that provide powerful insights to each user's unique lifestyle. Activate audiences like Hard Worker, Frequent Traveler, Sleep Deprived, Avid Runner, etc
- Moment-Based Triggers: User availability is critical to a successful engagement strategy. Using Moments, you can trigger journeys when the user wakes up, starts their morning commute, or relaxes at home, instead of while they are sleeping or driving
- Insights and Behavior Attribution: Neura enables you to attribute events such as session starts, app opens, push engagement attempts, and in-app features to real-world user behavior, uncovering actionable insights for campaign optimization
Screenshots
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Pricing
Paid, from $2,000 per company per month.
| Plan | Price | Billed | Free trial |
|---|---|---|---|
| Default Plan | $2,000 per company | Monthly | 30 days |
Compatibility
- Works with
- Marketing Cloud
- Salesforce editions
- Essentials
- Professional
- Enterprise
- Unlimited
- Performance
- Developer
- Salesforce Platform
- Lightning Experience
- Supported
- Salesforce mobile app
- Not supported
- Salesforce security review
- Passed on June 13, 2019
- Languages
- English
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