Campaign Tracker for Google Ads and Marketing Attribution

Highlights

• ✅ Understand Ad performance No more wondering which ads are working. Get the data you need to drive more revenue with marketing. Generate more pipeline and closed won deals with campaign and keyword data right in your Leads, Contacts, and Opportunities.
• ✅ Prove ROI, Eliminate Waste Capture the source, campaign and keyword details from Google Ads in your Salesforce leads. Focus on marketing that drives revenue, so you reallocate budget from ads that don't. Cut keywords that produce leads but no sales.
• ✅ View Purchase Intent and Buyer Journey Your sales team can see prospect behavior on your website before they submitted a form. View the landing page and path they took, and take actions based on their keyword search, product or service interest.
• ✅ Google Analytics UTM campaign parameters Know which campaigns produced Salesforce leads, with utm info for both first and last visits to your web site in Salesforce. utm_campaign utm_source utm_medium utm_content utm_term utm_id Gclid Msclkid Fbclid
• ✅ Tracks Any Online Ads or Links Google Ads Bing / Microsoft Ads Yahoo Ads Facebook / Instagram / Threads Linkedin Ads Display or Banner Advertising Email Marketing Affiliate / Partner / Blog links Doubleclick Adroll Every link to your site you can tag!
• ✅ Automate Campaign Assignment Automatically assign new Leads to Salesforce Campaigns Leads get assigned to up to 2 campaigns based on First touch and Last touch utm_campaign values Auto-create new campaigns (optional) Easy config - 1 Campaign field
• ✅ Connect Salesforce and Google Connect offline conversions from Salesforce back to Google Ads. Easy setup with the stored Gclid (Google Ad click ID). Automatically give Google data to optimize ad spend based on your closed won Opportunities and more.
• ❌ Marketing Cloud Not Required Expands the Salesforce Customer 360 by providing campaign data right in Sales Cloud or Service Cloud, giving you a more complete view of your customer. Also works with Marketing Cloud or marketing automation systems.
• ✅ Easy for Salesforce Admins Other solutions not exclusively focused on Salesforce Help with Best Practices Included 100% Salesforce Native Only 1 Custom Object Custom fields on Lead, Contact, & Opportunity 1 click page layout update Prebuilt dashboards