Populi Insights for Salesforce

Access Large-Volume External Data Without Using External Tools

How do you automatically import millions of consumer records into Salesforce every month? Further, how do you match them to your existing Person Account records while avoiding hours of tedious manual de-duplication?

Although the Salesforce ecosystem provides a number of technologies for high-volume data import, each has its own advantages and limitations. For example, the popular data import tool Dataloader.io has limited input options, and only performs deduplication during import on existing record ID’s.

As a healthcare data analytics provider, Populi found that a unique set of requirements led to an unexpected solution — Salesforce CRM Analytics.

Populi’s consumer information can be filtered by a number of criteria, including our own clinical propensity scores for a wide range of health conditions.