Neolane

The Neolane software is specifically designed for your marketing and sales team. Our software enables B2B, B2C and B2B2C marketers to optimize demand generation, sustain a conversation, intelligently manage leads, and track/measure results. Using Neolane software, marketers can design and execute personalized campaigns; collect responses and inbound data; automatically fulfill collateral requests; and update profiles in a central data mart. It tracks, scores and ranks leads, routes hot leads to sales via real-time integration with salesforce.com, and automatically nurtures other contacts to help move them along toward conversion. Neolane software also automatically tracks and links sales and pipeline activity back to specific marketing programs in order to help marketers measure the true financial impact of marketing without having to toggle back and forth between systems, or use makeshift spreadsheets.