MetaRouter for Salesforce Customer Data Cloud

MetaRouter provides a real-time Customer Data Pipeline Network that begins with the Website Data Collector. With the MetaRouter SDK, Metarouter.js, in place, Salesforce customers create a a high-quality customer data stream that includes page, behavior & identity information. Our SDK is built to navigate & simplify the complex identity landscape by collecting and syncing identity upon a user’s first page visit, while also enabling additional functionality like attribute enrichment from identity graphs. This information is then integrated into Salesforce CDP, where it enables even greater profile unification, analytics & audience segmentation possibilities. The platform utilizes a first-party, server-side architecture, delivering enhanced data collection efficacy along with security and control benefits to customers.

The platform is designed for organizations in e-commerce, CPG, Media, Fintech, & other industries who are interested in developing a comprehensive first-party data strategy. By connecting MetaRouter to Salesforce CDP & other third-party platforms, organizations take an important step towards data maturity by taking complete ownership over their customers’ data.