Maxxing Cartridge for B2C Commerce

The cartridge facilitate the integration of Maxxing Promotion Engine in Salesforce B2C Commerce in an omnichannel manner to manage Customer, Loyalty and Promotion. Those promotions and rewards coming from Maxxing engine can be applied in real time, on top of the ones coming from B2C Commerce. Mechanics such as promotions, vouchers and promo codes, cashback, and messages on the basket page are implemented and ready to be customized. The integration brought by the Cartridge is to give a full control to Marketing Teams to implement earn and burn mechanics. Such as the capability to control that promo codes and vouchers are still available, belong to the right customer and also apply the correct advantage (in percentage or value). Consumers will be able to use cashback as payment mean. Maxxing controls the balance and availability of it, in real time. This cartridge also permits burn and earn processes to be executed whatever the channel. For instance, a voucher earned in physical store can be redeemed in Salesforce B2C Commerce and vice-versa.