BANT powered by Ateko

BANT is a Sales qualification process that ensures your Sales team - SDRs, AEs, and leadership - are all speaking the same language. It forces the team to evaluate prospects following a defined criteria: Budget, Authority, Need, Timing.

BANT+C is installed and added to the Lead page layout. Once installed, it acts as a guide for SDRs and/or AEs to qualify leads, based on: establishing a Budget, confirming the person they are talking to has the Authority to purchase, defining or creating a Need for your product or service, and identifying the planned Time to purchase. Due to popular demand, CloudKettle has added Competitor to the qualification process - the Sales team can add a competitor with the click of a button.