Anti-Malvertising & IVT for Datorama

On average, 10-15% of revenue or campaign spend is lost due to ad fraud. The Anti-Malvertising & IVT app by Escalated.io allows you to take back control by actively monitoring and blocking out ad fraud occurrences in real-time across display, video, app, and CTV. This app combines two services to provide a comprehensive end-to-end ad fraud solution.

Anti-Malvertising: Bad ads destroy your user experience by delivering malicious payloads upon rendering. They hijack sessions, damage your reputation, erode trust, ruin revenue generating opportunities, and harm your audience. Protect against the negative effects of malvertising by monitoring and blocking out malicious ad behavior in real-time.

IVT Detection: Invalid traffic (IVT) creates fake ad requests, impressions, and actions. It damages your revenue, wastes your budget, deprives you of campaign metrics, and harms your relationships. Monitor and block both general invalid traffic (GIVT) and sophisticated invalid traffic (SIVT) to prevent invalid, non-human, and fraudulent activity from harming your business.