The Trade Desk First Party Data Activation logo

The Trade Desk First Party Data Activation

By The Trade Desk Inc

View on AppExchange(opens in a new tab)Publisher website(opens in a new tab)
Rating
Not rated yet
Reviews
No reviews yet
Pricing
Free
Listed since
2025

About The Trade Desk First Party Data Activation

Utilize your Salesforce CDP data for targeting in TTD.

This platform integration enables CRM data to be used for audience targeting in The Trade Desk. Emails and phone numbers are translated into Unified ID 2.0 (UID2) or European Unified ID (EUID), while other identifiers such as cookies and device IDs are also ingested to support a privacy-centric activation workflow.

Highlights

  • Transfer all identifier types including e-mail, phone number, TDID, DAID, UID2, UID2Token, EUID, EUIDToken, RampID, ID5, NetID, FirstId.
  • Automatically convert CRM Data into Unified ID 2.0 (UID2) or European Unified ID (EUID) for interoperability in the advertising ecosystem.

Screenshots

Activation Target
Activation Target

Pricing

Free.

Compatibility

Requires
  • Customer Data Platform
Salesforce editions
  • Enterprise
  • Unlimited
Lightning Experience
Supported
Salesforce mobile app
Not supported
Salesforce security review
Passed on August 22, 2025
Languages
  • English