Supplier Marketing Community (SMC)

An intuitive and user-friendly solution leveraging Salesforce Communities which provides suppliers a “one-stop shop” for personalized, real-time marketing campaign information. The community aims to increase marketing investment and improve supplier awareness of marketing initiatives by bringing the entire supplier/buyer/marketing ecosystem together in one centralized location for information and support. By leveraging Supplier Marketing Community, retailers can increase campaign transparency by showing suppliers historical and predicted future returns on campaign investments, resulting in well informed suppliers that are more willing to invest marketing dollars.

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