MyPreferences Decision Service

MyPreferences Decision Service app empowers Salesforce Marketing Cloud users to perform real-time checks on contacts using consent, preferences, and all aspects of zero-party data stored in MyPreferences. Using your pre-defined decisioning criteria, the app personalizes every customer communication to boost engagement and maximize conversions.

Configure rules with ease, whether they involve basic verifications, such as confirming wireless consent and Do Not Contact status prior to initiating an SMS campaign, or complex validations that assess multiple data points collected across various stages of the customer journey before delivering an exclusively curated email. The app's intuitive user interface exposes the full MyPreferences data model, allowing marketers to create granular decisioning criteria and even reference data from Marketing Cloud Data Extensions.