Meta Conversion Leads Integration for Salesforce
By Meta Platforms, Inc.
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- Pricing
- Free
- Listed since
- 2025
About Meta Conversion Leads Integration for Salesforce
Optimize for higher quality leads with conversion leads
Meta Conversion Leads Integration for Salesforce helps you securely send CRM events so you can optimize for higher quality leads with the conversion leads optimization goal.
Advertisers with the Conversions API for CRM setup who are using the conversion leads performance goal for instant form campaigns can see an average 21% lower cost per quality lead.*
- Results based on an A/B test of 1,031 advertisers running Conversions API for CRM-integrated instant form campaigns using the conversion leads performance goal between Jul 28-Aug 11, 2025. Quality lead is defined as lead that was followed by a later conversion event configured by the advertiser, typically a purchase, subscription, app installation, or similar event.
Highlights
- Automatically send events to Meta every time you update leads and opportunities.
- Optimize future Meta lead ad campaigns to reach people more likely to meet a specific lifecycle stage.
- Choose and configure the lead fields you want to send.
Screenshots
Image 1 of 2
Pricing
Free.
Compatibility
- Works with
- Sales Cloud
- Marketing Cloud
- Requires
- Sales Cloud
- Lightning Experience
- Supported
- Salesforce mobile app
- Not supported
- Salesforce security review
- Passed on November 5, 2025
- Languages
- English