LiveRamp Distribution

LiveRamp’s Distribution application in the Salesforce CDP gives brands the ability to deliver their customer audiences to LiveRamp to orchestrate targeted, people-based advertising campaigns across more than 500 publishers and platforms, including the walled gardens. People-based identity improves campaign results and empowers brands to drive better personalization & engagement with their customers while unlocking new opportunities that accelerate business growth. All data activated through LiveRamp is matched to RampIDs, our person-based identifier, allowing for management and activation of segment data without the need to share hashed or raw PII directly with any activation platform, and customers that are currently using LiveRamp to activate their data can use this application at no additional cost. Through the LiveRamp Distribution App customers will also be able to expand and enrich their CDP audiences through our Data Marketplace and Lookalike audience capabilities. Currently the Distribution App supports delivery of email (SHA_256 hash) as the primary identifier, however LiveRamp as a whole utilizes a variety of offline and online touchpoints as match identifiers.