Idio Marketing Intelligence

As buying journeys have moved online, leading marketers are eager to understand the digital body language of prospects, and influence their journeys with personalized content. Idio's Content Intelligence platform analyses the digital behavior of individuals, to predict their interests and future journey. Leading enterprises including JP Morgan, Intel and IHS use this new dataset to understand their audience, and deliver immediate content and conversion recommendations across channels. By integrating directly into core marketing automation and customer experience platforms, Idio drives value quickly, and uses machine learning to remove the need for extensive manual management and optimization.

This app feeds predictive interest data, content recommendations, and next conversion points into Wave Analytics, allowing granular and predictive analysis of individual prospects, accounts, funnel stages and segments. Many analytics tools tell you what has happened, but this approach puts the ‘why’ and ‘what next’ in the hands of marketers, driving faster pipeline, a better customer experience, and more revenue.