External Identity Provider for Salesforce Contacts, Accounts & Custom Objects

# Transform Salesforce Records into Secure Customer Identities

Enable customers, partners, vendors, members, students, patients, and other external users to securely access applications using their Salesforce records. Instead of creating Salesforce Users or purchasing additional Experience Cloud or Identity licenses, use Contacts, Accounts, Leads, Person Accounts, and any standard or custom object as digital identities.

Transform Salesforce into a Customer Identity and Access Management (CIAM) platform and Identity Provider (IdP) for external authentication and Single Sign-On (SSO).

## Key Capabilities

• Authenticate Contacts, Accounts, Leads, Person Accounts, and Custom Objects
• SAML 2.0, OpenID Connect (OIDC), OAuth 2.0, and JWT Authentication
• Passwordless Login and Magic Link Authentication
• Just-In-Time (JIT) Provisioning and User Attribute Mapping
• Support for WordPress, Shopify, SaaS, and all external applications

## Common Usecases

• Customer Portals
• Partner Portals
• Ecommerce Platforms

## Benefits

• No Salesforce User Licenses Required
• Reduce Experience Cloud Licensing Costs
• Salesforce as a Single Source of Truth
• Secure SSO Across Multiple Applications