Demandbase MCP on Agentforce

Demandbase brings real-time B2B engagement intelligence directly into Salesforce Agentforce, enabling revenue teams to identify and prioritize the most engaged buyers without leaving their workflow. This integration leverages Demandbase’s MCP server to expose person-level engagement data natively within Agentforce. Sales reps can query Demandbase using natural language and instantly retrieve high-value contacts ranked by engagement. Key capabilities include: Real-time access to Demandbase engagement data inside Salesforce Natural language queries powered by Agentforce and MCP Ranked list of top engaged people at a target account Engagement metrics including Engagement Points and Engagement Minutes Contact details and quality signals for prioritization See which contacts and account are showing greatest Intent to buy Discover Buying Group members

Business Impact: Eliminates context switching between Salesforce and Demandbase Increases adoption of engagement data in daily sales workflows Improves prospect prioritization and outbound effectiveness