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Synapze XI

Loyalty Scoring Module

By Bond Brand Loyalty

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Pricing
Free
Listed since
2025

About Synapze XI

Customer attributes to maximize your Loyalty Return on Investment

Unlock personalized customer interactions at scale with the Synapze XI Loyalty Scoring Module by Bond, the only solution of its kind on the Salesforce AppExchange. This module analyzes customer data and creates segments based on industry or sector specific models, allowing you to tailor your marketing and communications strategies. Incorporate additional data fields and leverage scoring models tailored to your brand to enhance segment accuracy and boost performance with our flexible service options.

Beyond Salesforce Loyalty Management, these data segments can be leveraged across the Salesforce ecosystem, enhancing engagement at every touchpoint. Customize the richness of your loyalty offers and communication templates to effectively reach high value segments, and optimize customer interactions when they call in.

Synapze XI is a cloud-native intelligence personalization suite that combines Bond's unique behavioral, attitudinal, and emotional benchmarks with industry-tested methodologies, drawing from a vast data lake collected over 15 years. This preview showcases the app's capabilities with sample data. Contact us to access the full potential of Synapze XI's intelligence.

Highlights

  • DATA ENRICHMENT Enhance your Salesforce foundation with our extensive data lake to create high value customer segments. The Bond Data Lake covers 15 yrs of data collected from The Bond Loyalty Report and our proprietary intelligence offering—Wallet IQ.
  • POTENTIAL AVAILABLE SPEND Identify customer segments who are likely to shift their spending to your brand. Discover their spending propensity and available budget to optimize marketing offers and maximize share-of-wallet.
  • CUSTOMER LOYALTY RECEPTIVITIY Gain a deeper understanding of your customer’s behavior. Use the loyalty scoring module to gauge their receptiveness to loyalty offers and identify the highly engaged customers who are likely to act on your offer.
  • SEGMENT BASED OFFERS Identify customer segment combinations such as high available spend/high propensity or high available spend/medium propensity, and leverage each segment to optimize offer constructs and set richness levels.
  • MAXIMIZE ROI FROM LOYALTY Maximize Loyalty ROI and spend marketing dollars wisely with a holistic view of your top value customers, which enhances targeting and loyalty offer execution in Salesforce.
  • ENHANCE YOUR SALEFORCE ECOSYSTEM Easily leverage customer segments with personalized treatments across existing platforms like Salesforce Loyalty Management, Data Cloud, Marketing Cloud, and Service Cloud.

Screenshots

Simplified customer evaluation with easy data access, reliable setup, and seamless navigation.

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Simplified customer evaluation with easy data access, reliable setup, and seamless navigation.

Pricing

Free.

Compatibility

Works with
  • Service Cloud
  • Marketing Cloud Advanced
  • Customer Data Platform
Salesforce editions
  • Essentials
  • Professional
  • Enterprise
  • Unlimited
  • Performance
Lightning Experience
Supported
Salesforce mobile app
Not supported
Salesforce security review
Passed on April 11, 2025
Industries
  • Horizontal Product
  • Consumer Goods
  • Retail
Languages
  • English