Benchmarking Power for Datorama

Marketers find it difficult to trust & understand the numbers that they get from different tools. Even with a unified view, the lack of a better benchmarking solution makes it hard to decide or infer. We bring the Data Benchmark app to make life easier for decision-makers.

What challenges does your App solve?

A marketing manager would need insights into how a particular metric has performed. The best indicator would be a historical benchmark that allows the end-user to quickly access a metric’s performance, above or below the standard. Our App will enable users to swiftly benchmark their metrics on the fly and forecast for a future period in time (Coming soon).

What solution does your App provide for marketers?

There are several methods of calculating benchmarks; we have engaged Median Based Benchmarks in our application.

Who is the ideal user for your App?

Marketing teams, Campaign managers, Technical managers, Analysts.