AWS Partner CRM Connector

AWS Partner CRM Connector provides a modular experience allowing partners to enable AWS Marketplace and ACE Pipeline Manager feature capabilities. The AWS Marketplace feature facilitates publishing and managing private offers, agreements, and resale authorizations, while the ACE Pipeline Manager feature supports an enhanced opportunity management data model for partner/AWS co-sell motions. Recent enhancements include Partner Central API Integration for faster opportunity sharing, Multi-object Mapping for streamlined data management, and EventBridge Integration for real-time notifications on key co-sell actions. This modular connector provides greater governance, visibility, and effectiveness in managing AWS Marketplace transactions and ACE leads and opportunities. It enables automation through alignment of sales processes, accelerates adoption through extended capabilities, and improves overall co-selling efficiency. Partners can tailor the connector to their specific needs, integrating seamlessly with their existing Salesforce workflows to drive more successful co-selling outcomes and strengthen collaborative relationships with AWS.