Automation Engine
AI Workflows | AI Data Enrichment | Data Quality
By Traction Complete
- Rating
- Not rated yet
- Reviews
- No reviews yet
- Pricing
- Paid
- From $39 per user per month
- Listed since
- 2026
About Automation Engine
Power your RevOps with intelligent, scalable, AI-driven automation.
Traction Complete’s Automation Engine is the no-code, AI-enhanced workflow layer that powers automation across our entire product suite. It improves data quality with AI-driven standardization, validation, enrichment, and deduplication while keeping account hierarchies accurate and up to date.
Use the Automation Engine to automate lead routing, account assignments, territory updates, data cleanup, and complex RevOps workflows across any Salesforce object. Build flexible, cross-object processes without code, reduce manual work, and keep teams aligned with consistent, scalable automation.
The Automation Engine helps revenue teams move faster, reduce errors, and operate with clean, reliable data. Join companies like Asana, Cisco, and Coveo who trust Traction Complete to streamline operations, support growth, and keep their teams in sync.
Highlights
- One Engine for Every Workflow - Power automation across Complete Clean, Hierarchies, Leads, and Influence with one unified, no-code engine.
- AI-Driven Data Quality - Improve accuracy with AI standardization, validation, enrichment, and deduplication for cleaner, more reliable data.
- Automated Hierarchy Management - Automatically build and update account hierarchies with multiple hierarchy views that help sales understand complex account relationships and improve territory and opportunity planning.
- AI-Driven Hierarchy Augmentation - AI uncovers relationships that traditional data providers miss, helping you build and maintain custom hierarchies that accurately reflect your unique account structures.
- No-Code Workflow Automation - Create routing, assignment, and update workflows across any Salesforce object—no development required.
- Intelligent Record Matching - Identify, match, and merge duplicate records with AI-enhanced accuracy and customizable matching rules.
- Cross-Object Process Orchestration - Automate complex, multi-step processes that span teams, territories, channels, and business units.
- Scalable Automation for RevOps - Deploy automation that grows with your business and supports evolving GTM processes.
- Control & Governance - Manage automation confidently with flexible rules, retention controls, and consistent execution across teams.
Screenshots
Image 1 of 8
Pricing
Paid, from $39 per user per month.
| Plan | Price | Billed |
|---|---|---|
| Default Plan | $39 per user | Monthly |
Volume discounts available. Reach out to contact@tractioncomplete.com for more pricing details.
The publisher offers discounts.
Compatibility
- Works with
- Service Cloud
- Revenue Cloud
- CDP
- Requires
- Sales Cloud
- Salesforce editions
- Professional
- Enterprise
- Unlimited
- Performance
- Developer
- Lightning Experience
- Supported
- Salesforce mobile app
- Supported
- Salesforce security review
- Passed on March 11, 2021
- Industries
- Communications
- High Tech
- Manufacturing
- Languages
- English