Autobahn for Marketing Cloud

Highlights

• Segments Easily create email list segments based off of customer behavior around email or storefront engagement. Define email lists based on customer behavior in previous sends, ensuring future sends are more targeted and produce better results.
• Greater efficiency Relieve your team from having to craft custom email templates and string together email sends for common consumer behaviors.
• Triggered Sends Manage sends of different types of email triggered by a particular action. Automate in real-time the sends of emails tied to a consumer’s behavior so consumers are notified and up to date on their interactions with the brand.
• Personalized Style Guide A flexible style guide tailored to your exact brand requirements that ensures all content is on-brand and also allows marketers to select brand elements that work best for the commerce experience they are deploying.