Activation Studio for Marketing Cloud
Segments, lead scoring & web tracking CDP
By Harvest Tech LabsData Management
- Rating
- 5.0
- Reviews
- 6
- Pricing
- Paid
- From $200 per sfmc business unit per month
- Listed since
- 2022
About Activation Studio for Marketing Cloud
Activation Studio: Empowering Marketers, Simplifying Processes
Activation Studio is a lightweight CDP integrated within your Salesforce Marketing Cloud BU. Our solution offers numerous quality of life improvements within Salesforce Marketing Cloud. An easy visual drag and drop segment designer that plugs into your Marketing Cloud BU. Furthermore the possibility to include behavioral web interactions and setup scoring rules.
SEGMENT DESIGNER We all know Marketing Cloud is missing an easy way to create complex segments. If you know SQL, you are golden, but most marketers don't. The Segment Designer offers a visual drag and drop interface to create segments for your journeys. Segmentation in SFMC has never been easier.
INTERACTION DESIGNER (CDP) Include web behavior and start creating high potential segments for your journeys. Define interaction types and start tracking video views, pageviews, downloads, form abandonment, etc.
SCORE DESIGNER The Score Designer offers a lead scoring and tagging functionality within your Marketing Cloud Org. Perfect alternative to Account Engagement (Pardot) and start with account based marketing.
Highlights
- ❥ Empowering Marketers, Simplifying Processes We’ve developed a solution for marketers that enhances workflow efficiency within the Salesforce Marketing Cloud. It introduces turnkey Customer Data Platform (CDP) capabilities to your SFMC
- ❥ Behavioral web tracking: Use web behavior to create segments. Tracking intent is not an out-of-the box functionality Marketing Cloud offers. Include web behavior and start creating high potential segments for your journeys. Including GTM tag export.
- ❥ Score leads (B2B) or intent (B2C): With Score Designer you can create scoring rules and tags based on any data in Marketing Cloud. ❥ Account Based Marketing: Leveraging ABM as a targeted strategy to reach high-value accounts.
- ❥ Save Time & launch Journeys in half the time: Our Segment Designer offers a visual drag and drop interface to create segments for your journeys. Save them as a draft and easily automate them. View segment benchmark data vs your Journey data.
- ❥ Salesforce Sales Integration: We created a package so you can easily integrate scores and interactions in Sales Cloud. So your sales team can view total scores on contact or lead objects.
- ❥ Data Designer, Data Views & Data Extension Integration: Access all your data extensions in a single location, speed up segment creation by 50% with intuitive drag-and-drop features.
- ❥ Data Security: We employ a variety of measures to protect your data, including TLS encryption with data in transit, AES-256 protection with data at rest, Monthly and recurring data protection audits and User and role management.
- ❥ Seamless Integration: All data will stay in SFMC and will never leave your Marketing Cloud environment. ❥ Compliance Certifications: Activation Studio holds the following compliance certifications: ISO27001
- ❥ Onboarding, training and support: Our experienced support team is available to provide extensive training and onboarding support if required. We can also offer additional deep dives and accelerators to get your team up to speed.
Screenshots and videos
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Pricing
Paid, from $200 per sfmc business unit per month.
| Plan | Price | Billed | Free trial |
|---|---|---|---|
| Lead Scoring (Score Designer) | $200 per sfmc business unit | Monthly | 30 days |
| Web Tracking (Interaction Designer) | $325 per sfmc business unit | Monthly | 30 days |
| Audience Segmentation (Segment Designer) | $375 per sfmc business unit | Monthly | 30 days |
| Full (all designers) | $800 per sfmc business unit | Monthly | 30 days |
Contact us for a free trial or a proof of concept. Or pick the package that suits your needs: https://activation-studio.com/pricing/
The publisher offers discounts.
Compatibility
- Works with
- Sales Cloud
- Service Cloud
- CDP
- Requires
- Marketing Cloud
- Salesforce editions
- Essentials
- Professional
- Enterprise
- Unlimited
- Performance
- Developer
- Salesforce Platform
- Lightning Experience
- Supported
- Salesforce mobile app
- Not supported
- Salesforce security review
- Passed on March 16, 2022
- Industries
- Horizontal Product
- Education
- Nonprofit
- Languages
- Dutch
- English
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